They call it survival of the fittest, but I believe it's important for the traditional "mom and pop" retail model to coexist with e-commerce and, more importantly, quick commerce. While quick commerce has emerged stronger post the wake of the COVID outbreak, excelling in cost, convenience, and catalog, it lacks the crucial element of emotional connection. Blinkit, the leader in quick commerce, is nearing profitability with INR 24,000 crore in gross sales from ~800 stores and a valuation exceeding INR 1,20,000 crore. The question is, will this growth come at the expense of online platforms or traditional stores? Traditional retail offers more than just purchase; it provides an experience and fosters human connections which many households need. India has about 1.3 crore traditional stores with extensive reach, supporting livelihoods across the unorganized sector. While e-commerce penetration in India remains relatively low, wider adoption could have significant repercus