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Diageo's expected open offer

Rs 11,448 cr: The amount Diageo will invest in buying an additional 26% stake in USL through open offer

$660 mn: The money sale of Whyte & Mackay is expected to fetch

40%: USL's share in the Indian liquor market

Rs 3,030: Diageo's open-offer price for each USL share

20%: Premium offered by Diageo to USL's 60-day volume-weighted average price

54.78%: Diageo's holding if the open offer is successful

Rs 6,574 cr: Diageo's earlier payout for the 28.78% stake it holds in USL

Rs 18,000 cr: Diageo's total payout if the open offer is successful - 38 times USL's Ebitda for year ended March 31, 2013

With a 28.78 per cent stake, for which it had shelled out Rs 6,600 crore, Diageo already has a strategic management control over USL, India's largest spirits player. Its second open offer, which aims to take the holding in the Indian company to 54.78 per cent, is estimated to cost Rs 11,448 crore. If the offer is successful, the London company's total investment in the United Spirits would reach Rs 18,000 crore, about 38 times USL's consolidated earnings before interest, taxes, depreciation and amortisation (Ebitda) for the year ended March 31, 2013. Mallya, along with a slew of his companies, holds 9.83 per cent in USL

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