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The paradox

Well, as we were anticipating for quite some time, the time ahead has a paradoxical situation for the businesses, particularly the ones directly impacted by Covid-19. On one side, the entrepreneurs have to empathise with the people and population they support and on the other side, holding on operations on the same scale with a depleting cashbook or mounting debt is a difficult challenge to deal. All of us, in one form or other, are in this conflict, and hence our strength and character will continue to be tested. 

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